Our Product Standards

At Down to Earth we sell products that are good for you and good for the environment.  Our product standards are driven by our Core Values:

  • Local – As a local company, serving Hawaii since 1977, we support local farmers and businesses, and actively promote healthy and sustainable living within Hawaii’s island communities.
  • Fresh – We are committed to providing the freshest products possible, from our farm fresh produce to our deli foods made from scratch.
  • Organic – We are dedicated to promoting foods that are produced sustainably using organic farming methods that are good for the environment.
  • Natural – We provide natural foods, supplements, and body care products that are minimally processed and are free from artificial colors, flavors, preservatives and other added chemicals.
  • Vegetarian – We believe that the single most important thing an individual can do for their health, for the environment, and for the sake of the innocent animals, is to adopt a vegetarian diet.  We do not sell meat, fish, poultry, eggs, or their by-products.